ANATOLIA CAFE & HOOKAH LOUNGE
Rebranding Design Concept
ROLE: Creative Director + Designer
A brand identity refresh concept for one of Atlanta's most popular hookah lounges. Created to promote the culture along with the service of the company.
Anatolia Cafe & Hookah Lounge is a destination for Mediterranean food, drinks, and hookah. It’s located in Downtown Atlanta, just off of Georgia State University’s campus.
What separates Anatolia’s from every other hookah lounge in Atlanta is that they serve traditional Mediterranean food alongside their hookah. The atmosphere of most hookah lounges is that they offer hookah, a few beverage options, and have light background music. Anatolia’s offers an experience, it is upbeat and lively and appeals to a broad range of people. The staff at Anatolia’s also is very welcoming and make they make an effort to get to know their customers on a personal level.
THE OLD
THE GOAL
Create a logo & brand solution to promote a cohesive identity that also combines the service and culture of the brand.
KEYWORDS
Mediterranean
For the culture.
Urban
Location, location, location.
Relax
What they’re all about.
THE MOODBOARD
More brainstorming
Initial vector logo iterations
Final logo iteration tests & final logo
Initial brainstorming sketches
THE WORK
The business card design attracts viewers without distracting them from the important information. The pattern is inspired by the tiles used within the cafe and directly reflect that Mediterranean culture.
