Argon is a branding & packaging concept project where I challenge myself to create a tone and voice for a noble gas while also thinking of how consumers would view it on store shelves. I wanted to take the facts about Argon and apply those in a creative way to the outside packaging design. I chose a grainy, gradient to help convey the feel and look of a noble gas and kept the colors true to Argon when it does exert the violet hue.